Posts
How to shadow your reps
I’m a big believer that the golden nuggets of sales success happens behind the scenes – how research is done, how reps prepare for meetings, how reps prioritize and select accounts, etc. So I really appreciated this question that came from a VP of Learning & Teaching: “On the advice of shadowing your reps in…
Read MoreGive content marketing the CRO treatment
In my point of view, content marketing has two main goals or KPIs to answer to. The real goal of content marketing is to drive revenue for the business, but depending on what your company sells, and the quality of its down funnel marketing and sales efforts, content-driven revenue could take a while to materialize.…
Read More5 Must-Have Ingredients for Hiring Top-Notch SaaS Sales Talent
According to a recent report by LinkedIn, SaaS Ssales is one of the top 10 most in-demand jobs globally, and that means companies across industries are competing to find the best sales talent to help them hit their revenue targets. This makes it increasingly challenging for us to find and hire the best-in-class SaaS sales…
Read MoreMeet VC Disruptor Arlan Hamilton
Less than 10% of all venture capital deals go to Women, Black, LatinX, and LGBTQ+ founders. To address systemic barriers, Square recently announced it has partnered with Social Change Fund United and entrepreneurs Dwyane Wade, Rosario Dawson, and Ayesha Curry to launch Forward, an accelerator program offering funding, mentorship, and coaching for Black and Latino…
Read MoreCollege Dropout to Business Mogul, MrBeast’s Billion Dollar Empire
Non-stressed Marketers and large Marketing budgets are two of the most scarce things out there. It’s once in a blue moon that you stumble across them, but neither are more scarce than today’s focus, consumer attention. And there is one creator who is putting on an absolute clinic on how to capture it. Marketing Bestie meet Jimmy Donaldson, better…
Read MoreA week of Digital Health Startup Launches, Contigo’s SUD play, and Pear’s Fire Sale
Premier Health’s Contigo Health announced a really interesting partnership with virtual substance use disorder (SUD) provider Lionrock. The partnership creates a center of excellence aimed at removing the stigma of SUD. I was fortunate enough to catch up with Contigo’s Chief Medical Officer Dr. Jonathan Slotkin, who broke down the major points:
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