What does all of this data tell us?
Living paycheck to paycheck is a common and persistent financial condition that is influenced, but by no means determined by the amount of money consumers make.
Indeed, the more I study the data, the more it seems to me that consumers living paycheck to paycheck are more of a psychographic segment than a demographic one.
The clearest example of this is savings behavior.
According to the LendingClub/PYMNTS survey data, consumers who don’t live paycheck to paycheck reported that their ability to save money increased over the last year, an impressive accomplishment given persistent inflation and other macroeconomic headwinds.
Among consumers who do live paycheck to paycheck, the ability to save decreased significantly over the last year, regardless of income level. Even consumers living paycheck to paycheck while making between $100,000 and $200,000 a year were more likely to report that their ability to save had decreased in the last year (39%) than increased (28%). In fact, it’s not until you get to consumers living paycheck to paycheck and making more than $200,000 a year that you see those two percentages (barely) flip the other way.
This suggests to me that living paycheck to paycheck is (mostly) driven by behavior, not circumstance.
Put simply – people spend the money that is in their pockets.
The reason that is important is that living paycheck to paycheck makes it significantly more difficult for consumers to cultivate healthy financial behaviors and build wealth.
When LendingClub and PYMNTS asked consumers who don’t live paycheck to paycheck what factors are most important in choosing how to save and invest their money, those consumers said: minimizing risk, diversifying their portfolios, and generating the biggest return on their investments. All answers that Charlie Munger would have approved of.
Do you know what the top answers were for consumers living paycheck to paycheck? The amount of money required to save or invest and how fast and easy it is to pull the money back out.
Not great answers!
But also not surprising when you consider that consumers living paycheck to paycheck report having to pull a significant amount of money out of savings to cover a major expenditure every two and a half years on average, compared to every six years for consumers not living paycheck to paycheck.
So, How Do We Solve This Problem?
If we accept the premise that most consumers are always going to spend most of what is in their pockets, regardless of the size of their pockets, then the answer seems clear – we need to make it much easier for consumers to divert money from going into their pockets in the first place.
In an essay that I wrote at the beginning of this year, I proposed the idea of a Payroll Bank Account:
Imagine a bank account that pushed more of a customer’s financial allocation decisions – how much to save, how much to invest, etc. – out of the bank account itself. This account would have two different modes. The regular player mode would function like a normal checking account, with the customer paying bills and buying stuff on a daily basis. Then it would have a god mode, which would only be available to the customer once every two weeks. God mode would give them the ability to allocate how much of their money goes directly from their paycheck into their bank account versus into their passive savings account(s), investment account(s), and tax-advantaged retirement and health accounts.
The intent of this design would be to separate the temptations associated with managing day-to-day payments from the more strategic financial allocation decisions that are made (but rarely revisited!) at the payroll level.
This version of the idea, with the God mode that only activates every two weeks, is a bit dramatic (I think I was rewatching Person of Interest at the time), but you get the general idea.
By not forcing consumers to make long-term financial allocation decisions and short-term spending decisions at the same time within the same interface, we free consumers from the pressure of having to remain disciplined in their moment-to-moment financial decisions in order to improve their overall financial health and build wealth.
It’s the financial equivalent of eating better by keeping junk food out of the house.
And, of course, the control that we give to consumers over these financial allocation decisions would enable them to quickly reverse course when necessary. If a large unexpected expense occurs, the consumer can simply direct a bit more money back into their checking account until they get back on track.
This paycheck diversion capability would, if it were a standard feature in consumer banking, help to address the financial management challenges of a large percentage of consumers living paycheck to paycheck, especially those living paycheck to paycheck who don’t have trouble paying their bills.
However, for the consumers who live paycheck to paycheck and struggle to pay their bills on time (especially those who make less money and thus have less wiggle room in absolute terms), we will need to do more.
Helping Paycheck-to-Paycheck Consumers Who Struggle to Pay Their Bills
For many of these consumers, large unexpected expenses aren’t an inconvenience that temporarily diminishes their contributions to their 401Ks. They are full-blown catastrophes that frequently require turning to predatory alternatives like payday loans to survive.
Over the years, we’ve seen many different solutions introduced to try to help these consumers bridge temporary cash flow shortfalls. Everything from credit cards and overdraft protection to earned wage access and BNPL.
None of these solutions are perfect (obviously!), but they are, in the aggregate, helpful in getting consumers the liquidity that they need to avoid the worst-case outcomes (taking out a payday loan, having utilities disconnected, getting evicted, etc.)
That said, I find it a bit weird that most of these solutions focus on getting more cash into consumers’ hands rather than refactoring their expenses to better match their existing income streams.
For example, if I generally make enough money to pay all of my bills every month, but I still struggle to pay a couple of specific bills because of when their due dates fall, why isn’t there a service that I can use to smooth out those specific bills across a more convenient payment window in exchange for a small fee?
In financial services, we’re great at building generic, one-size-fits-all products and trying to shoehorn as many consumers into them as possible.
We’re not so good at building tailored solutions around the cash flow patterns and spending behaviors of specific consumer segments.
However, I’m beginning to see some evidence that we’re getting better at it.
Steps in the Right Direction
This announcement from Block about a new feature in Cash App didn’t get a lot of attention when it was made, but it’s EXACTLY what I’ve been talking about:
In October, we started offering Auto-save paychecks and Paychecks applet, allowing customers to automatically save a percentage of each direct-deposited paycheck across savings, stocks, bitcoin, or their stored balance.
Here’s what it looks like in action:
