Go-To-Millions
Ari Murray, VP of Growth @ Sharma Brands and GTM operator, has had a hand in launching and growing some of the biggest brands in the world. Sign up for Ari’s 2x weekly newsletter to steal all her DTC & marketing secrets! $$$$
Created by
MEDIA
TWEETS From Go-To-Millions
;
Liquid Death raising another $70M to compete with LaCroix
The name’s Birkin. Jane Birkin.
On a fated flight 40 years ago, a fashion icon (our girl, Jane Birkin) and a Hermès brand executive had an idea.
A bag. Big enough for the everyday. Expensive enough to not be for everyone.
This is the story of Hermès and the Birkin bag:
Domino’s core product isn't pizza.
Crumbl's core product isn't cookies.
Chick-Fil-A's core product isn't chicken.
They've all become billion dollar brands by selling the same thing:
BUSINESS AS A SERVICE.
Here's what it is:
Nike spends $2.4 Billion on marketing every year.
The result: Selling 26 shoes every second.
They have a winning formula that they rinse and repeat.
7 Marketing tactics that brings them success :
The name’s Birkin. Jane Birkin.
On a fated flight 40 years ago, a fashion icon (our girl, Jane Birkin) and a Hermès brand executive had an idea.
A bag. Big enough for the everyday. Expensive enough to not be for everyone.
This is the story of Hermès and the Birkin bag:
LATEST News from Go-To-Millions
Sharma- 04/12/2022
Happy Tuesday morning! This is something you probably didn’t expect to get, right? Anyways, I hope you’re drinking some coffee….
Sharma- 04/10/2022
Happy Sunday! If you’re reading this, hopefully, you feel relaxed, content, and ready for an exciting upcoming week! And for…
Sharma- 04/03/2022
Happy Sunday! I hope if you’re reading this, you’re feeling relaxed and cozy, and you have a Milk Bar B’Day Truffle in…
Sharma – 03/27/2022
Happy Sunday! I hope you’re feeling relaxed, accomplished, and ready to dive into the Sunday email. To keep the tradition…
Sharma- 03/20/2022
Happy Sunday! After hearing from a few people that the new format of the Workweek email felt too corporate, I…
Sharma- 3/13/2022
Happy Sunday! If you’re reading this email, THANK YOU — I appreciate you taking the time out on Sunday evening….
Sharma- 03/06/2022
Happy Sunday! I hope you’re relaxed, feet up, fuzzy socks on, and maybe drinking some hot chocolate. This is officially the…
