I’ve been lurking on LinkedIn every so often during my parental leave––and it’s clear that a lot of content folks are really struggling with strategy. That isn’t to say that folks are struggling with coming up with great strategies. No, folks are struggling with documenting those strategies and getting the necessary executive alignment. And that’s…

Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on an Instagram ad, so you’ve already caught my interest as far as marketing! The biggest struggle my organization faces is creating authentic content that resonates with our audience without each post becoming a redundant echo…

I’m a big Survivor fan and while there are so many reasons I love this game, one of them is just how many parallels I see within it to the professional world.  The biggest one?  Someone’s perception is their reality.  In the game of Survivor, how your tribemates perceive you––your actions, your intentions, your explanation––often…

Content teams are notorious for having too much work. It’s ultimately a prioritization issue (often not even within the content team, but I digress).  So, today, I wanted to talk through my content type/theme hierarchy and how I like to prioritize my work.  This isn’t at all about strategy. Instead,you can apply strategy as the…

When I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and I knew how to take a piece of news, interview a couple experts, and layer over a point-of-view relevant to the brand I was working at.  In fact, this is what had Verizon once send…

I have a lot of little content and career mantras I’ve developed over the years. I’m not always the best at abiding by them. I listened to a Hidden Brain podcast recently that talked about the importance of discipline to keep fighting the good fight. It said even Winston Churchill ignored his own advice after…