Posts by Tracey Wallace
11 content marketing truisms
Everyone judges a book by its cover, which is to say that the look & feel of your content matters. Design matters. Readability matters. Work closely and well with designers. Elevate their work. Support their careers. Make sure they know that your success and theirs are tied. They are.
Read MoreThe 3 types of edits
I perform 3 types of edits on every piece of content that comes my way. The first edit is the largest and most extensive. The final edit takes into account how people read on the internet, and makes sure that our content can stand up to those standards. I break it out into these three…
Read MoreDoes anyone read blogs anymore?
A decade ago, when I left the media world to join tech as a content marketer, the internet was a different place. People frequented the homepages of their favorite publications––whether that was Mashable or a tech site’s blog like Shopify. Back then, blogging was what turned regular folks into influencers––and millionaires. Glossier went on to…
Read MoreShould your company publish a book?
Like all disciplines, content marketing has a set of common tactics: blogs, webinars, newsletters. You are seeking to attract a like minded audience––one that will need your product to grow their business and their careers. But content marketing goes far beyond these, of course. Some have claimed B2B companies should position themselves as media companies.…
Read MoreA proven webinar format you can totally pull off by end of year
Sure, there’s a lot changing in the content marketing world––but there’s also a lot staying the same. In fact, this LinkedIn post from Stewart Hillhouse caught my attention this week––primarily for reminding me of what I was first hired to do when I transitioned from journalist to content marketer, which was: A lot of content…
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