We did a survey Everyone has theories about search. People like X. People don’t like Y. It’s hard to validate or disprove these theories! I had theories and questions about how B2B buyers are influenced by—and perceive—SEO and Content. So . . . I asked them via a professional survey.  This article is about the…

Start with your team’s needs First things first, you need to talk to your team. What kind of content do they need to do their jobs better? Do they have a wish-list of topics or formats? In what channels do they use their content––email, social media (paid or unpaid), etc? Even better if you have…

Before we dive into what you might do if SEO wasn’t a distribution channel, let’s understand what SEO does for us as content marketers: It drives traffic (Woohoo!). That’s the main goal of SEO––to drive traffic back to your pages. And ideally, you want the traffic landing there to be prospects who searched for a…

Every generation has had a reason to say they are living in unprecedented times, and ours is no different. One thing that is particularly top of mind for me, and seems to be for most folks I talk to, is anxiety.  Anxiety is seemingly at an all time high. And why wouldn’t it be?  According…

Content engagement is a trickier topic than you may imagine. For reference, I grew up on content marketing teams that were housed in the growth marketing department. That meant that SEO and lead gen were my primary KPIs––and I was expected to grow those KPIs monthly and quarterly.  In many ways, SEO and lead gen…

Through my mid-20s, I was an incredibly strong individual contributor. I could write content really fast, and capture a brand’s voice near instantly––in any format (even video!). I was scrappy, but the scrap I turned out was polished, and opinionated, and took a brand’s voice from an internal document to a larger audience.  But I…