Content engagement is a trickier topic than you may imagine. For reference, I grew up on content marketing teams that were housed in the growth marketing department. That meant that SEO and lead gen were my primary KPIs––and I was expected to grow those KPIs monthly and quarterly.  In many ways, SEO and lead gen…

Through my mid-20s, I was an incredibly strong individual contributor. I could write content really fast, and capture a brand’s voice near instantly––in any format (even video!). I was scrappy, but the scrap I turned out was polished, and opinionated, and took a brand’s voice from an internal document to a larger audience.  But I…

Back when I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and I knew how to take a piece of news, interview a couple experts, and layer over a point-of-view relevant to the brand I was working at.  In fact, this is what had Verizon once…

I have a personal, professional mantra around “maintaining a healthy sense of paranoia.” You can read more about that here.  As part of that paranoia, I often look up content marketing roles. My two current favorite places to do so are LinkedIn and Superpath.  Of course, there’s a lot that goes into decoding roles posted…

I’m a big Survivor fan and over the last 5 and a half months of maternity leave, my wife and I have binged the show––and while there are so many reasons I love this game, one of them is just how many parallels I see within it to the professional world.  The biggest one?  Someone’s…