I’ve been thinking a lot about how content marketing is changing, and I know so many of you are, too. I think, and this LinkedIn post really explained it well, that demand marketing is about to become what growth marketing and SEO have been for the last decade.  Now, I know that demand marketing has…

I’ve been thinking a lot about content audits. For one, I try to do one at least every year –– typically during the holiday season since things are slower. And two, holy heck there has to be a better way to do this.  Did I spend an insane amount of my time off this holiday…

It’s been a wild 2023 for me, personally. When I left for an incredibly generous maternity leave (6 months!), I thought I had everything well documented and a solid plan in place. That may have been true, but things didn’t go according to plan (do they ever?).  Instead, my company did what companies do over…

It’s a problem most research reports have: they don’t really tell you anything new. That’s a crazy statement, right? Because by its very definition, research has been done in order to tell you something new, to give you datapoints to back it up, to be compelling, and break through the clutter of ish on the…

As this newsletter has talked about often, managing content is like managing a garden.  Right now, at the end of the year, you are likely in the upkeep and scrapping phase. And I often like to focus on my perennials here.  Your evergreen content needs pruning, and this slower season is a good time to…