I’m STOKED for you to meet today’s guest, he is a go-to-market LEGEND. Marketing Bestie, meet Mike Wolber. Currently the Chief Revenue Officer at Rent Dynamics, Mike is responsible for the go-to-market strategy spanning Marketing, Sales, and Account Management. It’s safe to say he’s got his toes dipped in every aspect of go-to-market. I had the pleasure…

Your favorite shirt, you can picture it, you know exactly where you got it, you’re so proud to wear it, it makes your eyes pop, hell you’re probably even wearing it right now.  We all have one, but how did we get to that point?  Brands.  Brands are what push us to add to cart, brands…

I am absolutely stoked about today’s email. Why?  Because we have 2 LEGENDARY guests.  Meet Brooklin Nash and Sam Hembree, Co-Founders of Beam Content, a content agency unborifying B2B content. (Yes, I did make up the word unborifying – just go with it LOL.) These two have done it all, in-house, agency, freelancing, and they…

Food courts, a strong aroma coming from Abercrombie, and a Sunglass Hut with sunglasses priced so high you need to take out a loan to buy a pair (LOL).  Yes, I’m describing every single mall in the United States.  As a kid I would always walk into Sunglass hut to try on a sleek pair of…

Business is tough, it’s nearly impossible to sustain an advantage over the competition.   However, there is one brand that makes it look easy, year after year.  Now, I’m not going to spoil the topic just yet. Just know with this brand, the Apple doesn’t fall far from the tree. (Oops I gave it away – LOL.) Starting with the…