Back to Glossary


A business website is a page or pages on the internet that represents, promotes, and gives your business a presence on the internet. A small business website should represent your business in a way that makes a potential customer want to hire you to do the job they want done.

Some important things that a business website for a service-based business should include would be:

  • Your logo
  • Your contact info
  • The services you offer
  • Your service area (if you travel to customers)
  • A contact form or quote request form
  • Images of your work and/or you and your team
  • Customer testimonials

There are many services online that will let you set up your own website yourself. We'd recommend using one of those online tools and setting it up yourself, rather than hiring a local company to design and build it. A custom website can be a big expense and there are a lot of aspects that go into it: where it's hosted, domain names, maintenance and updates, etc.