Social media is a way to connect people together online to let them chat, share pictures, videos, and more. They often bring together people from local communities, but they also connect people from all over the world. You've probably heard of, or even used, at least one social media platform. Facebook, Twitter, and Instagram are all social media.
But why would they be important for service businesses?
Since so many people use them every day, social media sites can be an excellent place to market your business and interact with customers. If you have a Facebook page, potential customers can look your business up, see your info, and read customer reviews people have left.