236 – Deep Dive into How to Think About Your Marketing Metrics, with Jordan Narducci, Head of E-commerce, Momentous
This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making. Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has…
Read MoreS8 E7: Is This the Beginning of the End for Crumbl?
The Wolf’s taking a break from his normal podcasting format to break down the latest in franchising news this week. Is Orange Theory’s acquisition by Self Esteem Brands a good thing or a sign of impending doom? With Orange Theory’s numbers diminishing since the initial insanity of their boom, could this spell disaster or is…
Read More235 – Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day Squares
Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the…
Read More234 – How to Better Understand Your Audience, with Patricia Rollins, Head of Marketing for Typeform
Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power…
Read MoreThe Secret Formula to Building an Authentic, Niche Media Empire, with Michael Bosstick
Discover the secrets to building a successful media network and one of the largest female marketplaces in audio with Michael Bosstick, CEO of Dear Media. In this episode, Michael shares his insights on managing hybrid environments, the importance of authenticity in media, and the value of niche content. Learn how Dear Media has navigated the…
Read MoreBeyond the Brand: Insights from Some of Franchising’s Finest
The Wolf’s mixing it up this week as he’s joined by special co-host, Dru Carpenito, to chat with franchise-consultant-turned-CFO-franchise-incubator, JT Singh, about what makes up a successful franchise. From financial services to home services, they explore the different industries and investment sizes that aspiring franchise owners should consider. What’s the significance of territory size? Do…
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