289 – How To Succeed On Social Media (+Why Perfectionism is HURTING You) with Bret Shuford of Broadway Husbands
Are you a perfectionist? If so, you might be sabotaging yourself—and your content. In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it. Plus, Bret shares the key…
Read MoreSPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide 🎁| Bathroom Break #28
True or false: B2B marketing is dead around the holidays. FALSE. False, false, false. In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts?…
Read More288 – Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G
Did you know YOU are an influencer? Everyone technically is. In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products?…
Read More287 – How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein
What do tennis and email marketing have in common? Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for. Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and UTSA,…
Read MoreSPECIAL SERIES: How to Create Webinar FOMO <==Jay's Masked Singer STRATEGY 🎭| Bathroom Break #27
Don’t listen to everything you hear: you CAN create FOMO for your webinar. In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told…
Read More286 – Underrated Content Marketing Asset with Eric Jorgenson, CEO of Scribe Media and Bestselling Author
Buckle up, marketing besties. It’s time to hit the books. Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through,…
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