WORKWEEK

Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon.  In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat…

Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions.  Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long…

Why are fractional leaders becoming the secret weapon for modern growth? Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging. You’ll learn: -Why the market is shifting…

LinkedIn has quietly changed everything…and most creators haven’t even noticed yet. Daniel sits down with LinkedIn growth expert and agency partner Mark Jung to break down what’s actually happening inside the LinkedIn algorithm and how marketers, founders, and operators can win going into 2026. They unpack LinkedIn’s shift to an LLM-powered feed, why follower count…

Every January, marketing advice explodes…and most of it isn’t great. Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn’t click that,” they explain why opinions, over-planning, and fake…

How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years? In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader,…