WORKWEEK

Daniel and Tamara have a channel that’s underutilized… There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer’s best friend. It’s basically free distribution, you can get ahead, and it’s not used as much as it should be. BUT, you need the right prep and strategy to maximize…

To a lot of social media users, the intent algorithm is a mystery. To marketers, it’s a game you have to figure out. Daniel and Jay break down what’s changing with social media: the algorithms on your favorite platforms are showing you what they’d like to show you. They’re prioritizing users who are going to…

Show of hands, how many of us have used an Adobe tool in our careers? Chances are, that’s most of us. This week’s guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also…

Truth: people love things more when they build it themselves.  Called the IKEA effect, it’s a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it’s a worthwhile investment, even if the bookshelf comes out slightly lopsided.  Plus, what do Spotify and…

What’s the newest format that’s going viral?  It’s building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up.  Building in public like this generates engagement. Jay gives an example of how huge companies…