17 April 2024 |

249 – A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound

By Daniel Murray

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.

Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust. 

Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.

 

00:00:41 – Client-Side Founder’s Journey into Marketing

00:03:59 – Surround Buyers with Trusted Influencers

00:05:43 – Partnering with Trusted Voices

00:08:25 – Top Marketing Channels for B2B

00:14:33 – Buyer Relevancy Trumps Review Scores

00:17:40 – HubSpot’s Journey to $100 Million

00:23:06 – Building a Successful Partner Program

00:30:13 – Leverage Your Network for Intros

00:30:53 – Simplify Marketing Collaboration for Success

00:36:42 – Under-Invested Channels: The Key to Success

00:40:03 – The Future of Marketing: Events

00:44:02 – Millennials at Near Bound Summit

00:44:52 – Establishing Thought Leadership in Marketing

 

Learn More About Nearbound:

Website: https://nearbound.com

 

Follow Jared: 

LinkedIn: https://www.linkedin.com/in/jaredfuller/

 

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

 

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

 

Sign up for The Marketing Millennials newsletter: 

http://www.workweek.com/brand/the-marketing-millennials

 

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

http://www.workweek.com