Apple’s Marketing Philosophy
The Apple Marketing Philosophy from 1977. Yes 1977. Still applies today. 🍎 The is simple, yet powerful advice and a reminder to all marketers to get the fundamentals down. 1️⃣. Know your customer DEEPLY. Better than anyone else. Do this or you’re toast. 🍞2️⃣. FOCUS on your top priorities. We often get distracted as marketers and…
Read MoreIs Your Creative Even Creative?
Marketing is hard. Working to get consumers to notice your brand, move down your funnel, and buy is hard. But for some reason none of that is as hard as vying to get approval from legal. Today’s email breaks down a Surreal campaign from one of the most innovative Marketing departments this side of the…
Read MoreThe 6 Psychological Hacks You Need
I am PSYCHED (get it – lol) for you to meet today’s guest, Richard Shotton. Richard is a Marketer at heart, author, and psychology-obsessed (just like me). I was lucky enough to have Richard on The Marketing Millennials Podcast, where he let me in on the secret to cracking consumer psychology. Here’s what he had to say in his own…
Read MoreBodybuilder to Billionaire
Today’s email highlights a shark. No, not a great white. A gym shark that goes by the name Ben Francis, who implemented one of the most effective influencer marketing campaigns I have seen with my two eyes. Lets kick it wayy back to 2012, when Ben was delivering pizza (extra pineapple) for Pizza Hut for $8/hr. Realizing Papa Johns…
Read MoreYour Own Social Media Syllabus
1. Working with National Brands: “Learning the difference between what your personal perception of a brand is versus the actual perception in the eyes of your audience is massively important. Then working on the internal brand side, who you think your audience is might not actually be who they are. From working at Whataburger, a fast…
Read MoreMarketing and Sales: ALIGNED
I’m STOKED for you to meet today’s guest, he is a go-to-market LEGEND. Marketing Bestie, meet Mike Wolber. Currently the Chief Revenue Officer at Rent Dynamics, Mike is responsible for the go-to-market strategy spanning Marketing, Sales, and Account Management. It’s safe to say he’s got his toes dipped in every aspect of go-to-market. I had the pleasure…
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