WORKWEEK

Marketers love to talk about niches.  There’s the saying, “niches get riches.” And for the most part, that’s true. There is power in niches.  But there is one product out there defying the traditional definition of a niche, and reinventing it before our eyes.  It’s a product that was loved by the likes of Princess Diana, WWI veterans,…

There are few guests with as stellar of a resume as today’s. That’s why I am so stoked for you to meet her. A digital marketing pioneer, writer, and speaker Ann Handley is a content LEGEND. I had the pleasure of sitting down with Ann and diving into ALL of her content tips, so that…

Non-stressed Marketers and large Marketing budgets are two of the most scarce things out there.  It’s once in a blue moon that you stumble across them, but neither are more scarce than today’s focus, consumer attention. And there is one creator who is putting on an absolute clinic on how to capture it. Marketing Bestie meet Jimmy Donaldson, better…

I’m fired-up for you to meet today’s guest, Alexa Kilroy. Currently the Head of Brand at Triple Whale, Alexa is a brand strategist who just gets it. Keep sipping that morning brew and let’s see what brand performance GEMS Alexa dropped on The Marketing Millennials Podcast, in her own liiiightly edited words. 1. Brand marketing actually is:…