5 hot takes on TikTok ads from media buyer and UGC pro Savannah Sanchez
I’m so excited for you guys to meet Savannah Sanchez, a.k.a. The Social Savannah. I’ve been following her for years, and she just GETS TikTok media buying and creative. The native-looking, UGC-style ad creative that does numbers for e-comm brands? Kind of her specialty. She collabs with a team of ~15 creators to make it…
Read MoreSwipe File: Real Reviews, Media Moves, and Michelin Stars’ Origin Story
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1) REAL Reviews Today, I was deciding with…
Read More5 takes on Discord, channel selection and the content lifecycle from Foundation CEO Ross Simmonds
Stoked to share my convo with Ross Simmonds (AKA @TheCoolestCool). It’s my delight to report to you, dear reader, that Ross is in fact the Coolest of the Cool. He’s founder and CEO of the content agency Foundation. Ross has been at the top of the content game since college. I’ve learned so much from…
Read MoreSwipe File: Anti-Marketing, Free Real Estate, and Porsche’s 9 Out of 10
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1. NAIL THE HEADLINE All I can say…
Read More5 Hot Takes on Creativity, Video Calls, and Air Fryers From Ogilvy UK’s Rory Sutherland
I’m super excited for you all to meet Rory. He’s been Vice Chairman at Ogilvy UK for 17 years (no big deal!), and that’s just ONE of many awesome things Rory does. He’s also a creator and a writer. His TedTalks have been viewed 6,000,000+ times, and he’s written several books, including a book about ~MARKETING…
Read MoreSwipe File: Idea Genealogy, Creator Contracts, and Boxing Moves
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1) No Truly Original IDEAS An original idea…
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