WORKWEEK

One thing is for sure, there is NEVER a shortage of competition in business. No matter the industry, there are always copycats. I mean you know what they say, imitation is the highest form of flattery, well not in business. Imitation in business is threatening. A product or service you’ve spent years making, you finally bring…

Marketing Bestie, I am stoked for you to meet Adam Ryan, CEO of Workweek (yes, THAT Workweek) and 2023 Marketingland KEYNOTE speaker!  There are tons of misconceptions about how to build a media company, but don’t fret, Adam is here to clear them all up. From breaking down the difference between content marketing and media, to how to turn…

The smell of cigarettes, the hustle and bustle of food markets, the crack of baseball bats, and the lure of circuses. Welcome to New York City in 1845. Quite the time. All I know is that when I think back to the 1840s I just assume everything was in black and white – LOL. (Plz tell me I’m…

Research is everything in Marketing. If you aren’t tuned into the latest industry trends, you’re leaving a ton of potential on the table. Carve out 15 minutes each morning to scroll through the industry news, build the habit, reap the rewards. For example, I found some BREAKING news that applies to all of us B2B Marketers…

Marketing Bestie, today’s guest is an expert in the media landscape with some super HOT takes (which I LOVEE).  And guess what?! She is speaking at Marketingland 2023, on THE MAIN STAGEEE.  Meet Becca Sherman, COO of Workweek and former GM of The Hustle, a business newsletter with over 1.5M subscribers.  Let’s dive into how you can use media to drive…

Everyone at some point in their life has known the #singlelife. It’s a right of passage. And everyone is too familiar with the plethora of dating apps, that either we’ve tried out personally or witnessed from friends.   But what not everyone knows is the genius low-cost guerrilla Marketing done by one of these dating apps, which led to a…