5 hot takes on TikTok ads from media buyer and UGC pro Savannah Sanchez

I’m so excited for you guys to meet Savannah Sanchez, a.k.a. The Social Savannah.  I’ve been following her for years, and she just GETS TikTok media buying and creative.  The native-looking, UGC-style ad creative that does numbers for e-comm brands? Kind of her specialty.  She collabs with a team of ~15 creators to make it…

Read More

Swipe File: Idea Genealogy, Creator Contracts, and Boxing Moves

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES.  Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week.  1) No Truly Original IDEAS An original idea…

Read More