WORKWEEK

WEBSITE NORTH STARS: 11 websites that updated their pages to promote BFCM perfectly. I think you need to see them. North Stars, if you will. (Cyber edition). 1️⃣. STAUD: The opposite of subtle. We are in the most competitive time of the year. Upon landing, you know they’re participating because STAUD is screaming for you…

A CYBER MONDAY TIP:  Leave your discount codes active even after your sale ends. Not for forever,  but for an extra 12 hours. You’d be surprised how many people accidentally miss your memo but try the deal and if it works, convert. To put numbers to this, last year we left a CYBER30 discount code…

4 EARLY BFCM FAVES: Execution is everything. These 4 brands have pulled off their EARLY BFCM launches, and they’ve already stood out from the crowd.  HOW TO GO OUT EARLY? TAKE INSPO FROM THESE EARLY BFCM VICTORS can you tell I saw the new Hunger Games this weekend:  🧸: Cadence – launched the sale, launched…

^ Me reminding myself that BFCM is always hard – but always wonderful 7 THINGS I’M DOING THIS WEEK as we prepare for Black Friday Cyber Monday  🌹 🌹 🌹 🌹 🌹 🌹 🌹 1️⃣. ADDING BLACK FRIDAY LANGUAGE TO EXISTING, WINNING AD COPY. NOT replacing ad copy entirely. Lead with the offer – but make sure your ad copy actually…

Twitter might call this ~funnel hacking~. In reality, there’s no better way to study a brand, or a business, than to behave like a customer.  With that, let’s funnel hack our little hearts out! Jones Road Beauty, you’re up! 💝 CONTEXT We’re going to focus on Jones Road Beauty because I think they handle the first…

🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 🌹 1st, I’ll show you my favorite GIFTING PAGES/ HOLIDAY SHOPS/ GIFT GUIDES that I’ve come across so far this season that I LOVE.  2nd, I’ll show you a few ads that already start to allude…