WORKWEEK

4 EARLY BFCM FAVES:

Execution is everything. These 4 brands have pulled off their EARLY BFCM launches, and they’ve already stood out from the crowd. 

HOW TO GO OUT EARLY?

TAKE INSPO FROM THESE EARLY BFCM VICTORS can you tell I saw the new Hunger Games this weekend: 

🧸: Cadence – launched the sale, launched new colorways, didn’t exclude the new colorways from the sale. (Any deal without an * is a good deal. No asterisks = no fine print = no exclusions = higher conversion rate). Next year, can you plan on newness to drop right before BFCM?! Their ad creative is linked here. 

🌐: Eight Sleep – winter themed BFCM, done insanely well. I’ll say it once and I’ll say it twice – when you winterize your sale, it feels more seasonally appropriate, and therefore less early. LOVE THE HOMEPAGE. 

🦌: Halfdays 20% OFF SITEWIDE, BUT 60% OFF SELECT STYLES (look at this page – crisp). 

🔹: Gray Malin. THE AD CREATIVE HERE! From the founder’s whitelisted video ads to the holiday-heavy ads served from the brand account. I have clicked through and almost convinced myself to buy this painting (that doesn’t match my mood board) about 15 times. I don’t know how long I’ll be able to resist. 

The creative is just… creative. 

ME SHOPPING ON BFCM:

ME AGAIN: 

AU REVOIR, MILLIONAIRE

I hate to be this person, but I do have to remind you that IF YOU DON’T ACTUALLY WANT IT, THEN IT’S NOT ON SALE. 

Shop carefully and with conviction. Especially during early BFCM! Slow and steady lol. 

Yours,

Ari