08 November 2023 |

‘Tis the SHOPPING

By Ari Murray

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1st, I’ll show you my favorite GIFTING PAGES/ HOLIDAY SHOPS/ GIFT GUIDES that I’ve come across so far this season that I LOVE. 

2nd, I’ll show you a few ads that already start to allude to gifting / stocking stuffers / holiday presents.

GIFTING PAGES/ HOLIDAY SHOPS/ GIFT GUIDES

🍧: Loro Piana (this is just a collection, but it acts as a shop because it’s so curated – this is possible for all brands!) 

🍧: Goop (notice how this gift guide launched on 10/27 – GOING OUT EARLY!)

🍧: Dior (VIBES!)

🍧: Ralph Lauren Home

🍧: Mytheresa

🍧: SKIMS actually still has this page indexing, even though their holiday shop launches this week (it’s not yet out). Reminder to check for this when you’re converting your site from one season to the other. 

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AD CREATIVES FOR GIFTING/ STOCKING STUFFERS/ HOLIDAY PRESENTS 

*Notice how there are multiple versions of these – 1 idea, multiple iterations – I BEG OF YOU!

CANADA GOOSE: 

CHAMBERLAIN COFFEE:

ASSOULINE: