How to develop social awareness

I was stuck on the side of the road with a flat tire. My truck’s rim bent out of shape.  It was cold outside. It was raining. I didn’t have a jacket.  I should have paid attention.  The dash on my Tundra even has a little light to alert me when there’s a problem.  But…

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Every minute counts in the world of sales

Hey Winners, Fancy seeing you here. Speaking of fancy, I fancy one software above the others.  And, good news for me, they seem to fancy me right back.  Speaking of which, I’m quite proud to be working with Calendly as they help Sales people win more.  Let me briefly introduce you. Did you know every…

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What’s old is new again

Back when I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and I knew how to take a piece of news, interview a couple experts, and layer over a point-of-view relevant to the brand I was working at.  In fact, this is what had Verizon once…

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Safe Space Adds Key Benefit with HireFor Partnership

In the dynamic landscape of talent acquisition, finding the right individuals to join your team is a journey that demands time, effort, and resources. That’s where HireFor steps in to revolutionize your hiring process, making it not only efficient but also effective.  “It was a no-brainer to work with HireFor after seeing how many People…

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SEASONAL drop strategy

GTM logo

SEASONAL PRODUCT DROP STRATEGY  I know we’re approaching Labor Day Weekend. However, it is with a heavy heavy-handed on the whipped cream, pumpkin-spiced heart that I inform you that SUMMER IS OVER.  “But, ARI! THAT’S SO MEAN! GIVE US 2 LAST SUMMER WEEKENDS! It’s still August!!!” Quit your whining (respectfully). THIS WEEK, our beloved Pumpkin Spice Latte hit STARBUCKS…

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BaaS, Compliance, and the Path Forward for Community Banks

Banks have always been highly reliant on third parties. Whether it’s for technology or staff augmentation or importing critical subject matter expertise that they don’t have in-house, third parties have played a critical (and often under-discussed) role in the growth and success of banks. This is especially true for community banks, which are at a…

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