what’s a top performer?

Spot your top performers Did you know that a top performer can be 400% more productive than an average performer? Excuse me while I clean up the mess from my brain exploding with this jaw dropping stat! What was I saying? Oh yes, a top performer can be someone you can rely on way more…

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7 THINGS I’M DOING THIS WEEK

GTM logo

^ Me reminding myself that BFCM is always hard – but always wonderful 7 THINGS I’M DOING THIS WEEK as we prepare for Black Friday Cyber Monday  🌹 🌹 🌹 🌹 🌹 🌹 🌹 1️⃣. ADDING BLACK FRIDAY LANGUAGE TO EXISTING, WINNING AD COPY. NOT replacing ad copy entirely. Lead with the offer – but make sure your ad copy actually…

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What is content marketing, anyway?

When I was little, my dream job was to become the Editor-in-Chief of Vogue. I told everyone about it. In fact, my oldest friends from college all remember it as the first thing they learned about me. It was, “very specific,” they’ve said.  The closest I ever made it was an internship at ELLE.com, which…

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The Quarter-Course Correction

I’d like you to travel back in time with me, back to when I found myself helming a team that was, to put it lightly, floundering. The ship wasn’t just off course; it was taking on water. Fast. I had one quarter to make a 180° turn. And folks, that’s where science met elbow grease.…

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Breaking down Q3 2023 Healthcare M&A activity

Hospitalogy

Happy Tuesday, Hospitalogists, I hope everyone is having a great start to their week. Today’s Hospitalogy returns to an ultra-skimmable format for your viewing pleasure. Also – I know the newsletters while I’m out on paternity leave have been very analysis-light, and I’ve been scant to respond to e-mails . Rest assured we’ll be back…

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The struggles of performance management:

If you’ve been reading I Hate it Here for a while you’ve probably picked up on the fact that I loathe performance management. 😂 So much so that one of my earliest editions was all about how performance management doesn’t actually assess performance.  Despite most People teams knowing that there are issues with performance management,…

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