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the best cold call opener
The best way to open a call When a prospect answers a cold call, there are four questions they’re likely asking themselves: Knowing these are the kinds of questions a prospect has when they realize they’re on a cold call, sales reps have to quickly help the prospect answer them. This is where a great…
Read MoreSkincare 101
I have 43 photos that pull up when I search Sephora in my camera roll. That feels excessive. Moving right along! Before I get all marketing on you, sharing my exact EXACT ROUTINE. I am aware some of these steps are redundant. I am aware you didn’t ask for this. My acne is gone and…
Read MoreHow to build content programs that align your whole team
Every content marketing team is trying to do the same thing: create incredibly impactful content. And every content marketing team is often facing the same challenge: getting your internal team to care, to do something with what is created. This is a real issue. When your larger team doesn’t know what you are creating, they…
Read MoreHospitalogy Roundup: State of the Union Highlights and other notable weekly healthcare news
🏥 3.12.24 Intro I’m still not recovered from the absolute yearly ambush that is Daylight Savings Time’s spring forward. If I’m on UnitedHealth Group’s timeline, it’ll take me another 21 days to get there. (Sorry couldn’t resist that one) Thanks so much to WellSky for sponsoring today’s send – their first Hospitalogy sponsorship! Show them some…
Read MoreApple’s Emerging Data Access Platform
3 FINTECH NEWS STORIES #1: How Many People Should Have Credit Cards? What happened? The CFPB issued its final rule, amending Regulation Z and capping credit card late fees: In 2010, the Federal Reserve Board of Governors voted to issue a regulation implementing the CARD Act, which made clear that banks could only charge fees…
Read MoreA swing, and a miss…
Over the last few weeks I’ve covered how to properly set and track goals. Spoiler alert: your organization could do everything all right when it comes to setting goals and still potentially miss. There are always factors that we can’t control, like: And I’ve observed a lot of organizations that are afraid to talk about…
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