Funnel-Hacking

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Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand, or a business than to behave like a customer.  With that, let’s funnel hack our little hearts out! Madhappy, your most loyal customer is at it again. Put me in, coach!  STEP 1: SEARCH FOR THE BRAND ON GOOGLE 😡…

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Best practices in the hybrid world.

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Over the last few weeks I’ve been diving into different aspects of the hybrid world and how to tackle the challenges we’re facing.  To recap: some companies are demanding a return to the office because hybrid work can be harder, puts more power into the hands of employees and makes expensive offices less useful.  Despite…

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Unlock Your Team’s Potential: The Power of Small Wins 🔥

We live in a time which revolves around the comparison trap. No matter how fit, successful, or ambitious we are, there will always be someone outpacing us. Our environment has inflated our expectations of what it means to be successful. As a leader, we need to keep this in mind when we observe our teams. …

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How The Affordable Care Act Ruined Physician-owned Hospitals 

The Affordable Care Act celebrated its 13th birthday—mazel tov. It hasn’t been the easiest 13 years, though (my parents also said this to me when I turned 13). The ACA has battled countless lawsuits over the individual and contraception mandates and faced tremendous controversy regarding the actual “affordability” of ACA Marketplace insurance plans. Now, another controversial part of the…

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The Most Interesting Conversations From Fintech Meetup

Organized chaos. That’s how one attendee described the experience of attending Fintech Meetup, and, after reflecting on my own experience, I think it’s apt. On the surface, you might have mistaken Fintech Meetup for a miniature Money2020. Fewer attendees (about 3,000), but the same general mix of institutions. Different hotel, but actually the same one…

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5 Takeaways from Fintech MeetUp

In the middle of the current economic crisis and Silicon Valley Bank’s recent collapse, the fintech industry has been incredibly optimistic in the face of these challenges.  At least, that’s what I’m hearing after more than 3,000 fintech nerds gathered in Las Vegas earlier this week during Fintech Meetup. This complex environment is seemingly the…

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