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From Newsletters to DTC, This is Advice ALL Marketers Need to See
Our special birthday guest, Ari Murray, is the VP of Growth at Sharma Brands, the gold standard of ecommerce. When she’s not killing it for her clients, you can catch her on LinkedIn and Twitter spilling all the Marketing tea in her weekly newsletter, Go-to-Millions. I was able to steal Ari for a few minutes…
Read More13 websites I like.
There’s a particular thing I love about each of the 13 websites listed below. THE DEVIL (AND THE DOLLARS) ARE IN THE DETAILS.Let’s peruse, shall we? 1. DIOR’s book tote PDP (Specifically, I really appreciate the PLACEMENT of the personalization – above the fold, and strategically above the price). A free perk dangling above a…
Read MoreHow to get the “fire” back
Raise your hand if you’ve ever felt burnt out. As sales managers, we are not above experiencing burnout. In fact, a recent survey from Slack found burnout is highest amongst middle managers compared to individual contributors, senior management and executives. Knowing we’re the group who is most susceptible to fizzling out, burning out, or becoming…
Read MoreCreating a foundation for your leadership development programs
Melissa’s face was red. She unclenched her fists and tossed an iPhone with a cracked screen onto his desk. “Why can’t anyone just listen and do their jobs? I don’t have time for this. I need people to step up and get shit done,” she yelled. I couldn’t tell if she was looking out the…
Read MoreA content investment strategy
“I think people under-resource SEO and over-resource ads,” said Ethan Smith on Lenny’s Podcast back in Q422. In that interview, Smith lays out the three types of SEO: Now, editorial SEO is one of the best long-term marketing strategies because of its compounding effects. This is why Smith says that folks underinvest in SEO. He’s…
Read MoreWho Are You and What Do You Stand For?
Defining your team’s identity is essential for building a strong team culture. Take the time to create an identity that reflects the values and principles you want to drive across to your team. Ask yourself, what are your company commitments? What type of behaviors do you want to see from your team? Having a clear…
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