This is happy hour and THE exclusive Friday club giving you full access into Marketing trivia, the best things I saw this week, and advice from the best Marketers in the game.
ð: What groundbreaking Marketing concept did Procter & Gamble pioneer in the late 1920s with their introduction of their new line of soaps?
A) Sponsoring the NFL's first ever game
B) Free samples within their stores
C) Sponsoring radio dramas and naming them soap operas
D) Partnering with the world's first influencer, Charlie Chaplin
ðĨ "THE RULE OF 3" TOPICS
ð: SUPER timely and creative move from Slice's Marketing team, if you're a Wordle fan it might be a spoiler alert though (here)
ð: Google has been in talks with advisors about making a potential acquisition of...HUBSPOT?! (here)
ð: Gopuff is making a unique B2B play launching "Powered by Gopuff", a B2B logistics and tech solution designed to allow brands to lean on Gopuff's existing infrastructure to power DTC storefronts (here)
ð· WHAT'S ON MY MIND
ðļ ADVICE FROM OTHER MARKETERS
Psychology is at the root of everything we do in Marketing. How we buy, how we consume content, and where we do both are substantially more important than the tools you're using to optimize your funnel.
Something that I always keep in the back of my mind? Humans don't buy products, we buy feelings. Knowing that will be a major unlock in the way you decide to go-to-market.
ðš MEME OF THE WEEK
ðđ MARKETING TRIVIA ANSWER
ð: Sponsoring radio dramas and naming them soap operas, creating an entirely new genre of programming and revolutionizing what it meant to integrate product placement into entertaining content.
The first ever soap opera Proctor and Gamble was involved with was named "Radio Beauty School" intended to promote their camay perfumed soap.
âïļ Oh look our other Marketing Besties just walked into the bar.
But wait I heard they haven't registered for Marketingland 2024 yet, we've got to change that.
Send this email to your Marketing Bestie, tell them to register for Marketingland 2024 and we'll see them at happy hour next week, first round on me.
See you next Friday,
Mixologist Daniel
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