SPENGA is doing $186k in potential bottom line income off of a $573k investment midpoint.
Beyond the numbers , this concept differentiates itself via itβs fitness offering, which is ultra critical given the saturation of fitness concepts out there.
Oftentimes fitness concepts will either focus on 1 key type of workout, and build programs entirely around that:
- Row House β> rowing workouts
- Stride β> treadmill based workouts
- CycleBar β> biking/cycling workouts
-
Rumble β> boxing based workouts
I could go on with examples, but you get the point. That hasn't worked very well for many concepts and their franchisees unfortunately.
Beyond the above ones are the general HIIT concepts, popularized by juggernauts like OrangeTheory and F45.
SPENGA however integrates cycling, yoga, and strength workouts into a single 60 minute session that is broken up into 20 minute segments.
From a customer standpoint, that can translate into far less boredom during the workout given the variety, and also a better workout because theyβll continue to push themselves knowing each phase is only 20 minutes.
Between the unit economics and the differentiation in service, this could be an interesting franchise to look into.