This is happy hour and THE exclusive Friday club giving you full access into Marketing trivia, the best things I saw this week, and advice from the best Marketers in the game.
ð: What company and year was the first email Marketing campaign sent?
A) Microsoft & 1975
B) Digital Equipment Corporation & 1978
C) Xerox & 1976
D) Salesforce & 1999
ðĨ "THE RULE OF 3" TOPICS
ðĪŊ: Captions App released a new "AI Creator Ads" feature that makes UGC-style ads incredibly easy to put together. The world of AI is like, INSANE. (here)
ð: Caitlin Clark inked a $28M Nike signature shoe deal, the RICHEST sponsorship EVER for a women's basketball player #slay. Nike got a winner with this one (here)
ð°: A hilarious breakdown of how consumers *ACTUALLY* buy. It's a guaranteed laugh LOL (here)
ð· WHAT'S ON MY MIND
ðļ ADVICE FROM OTHER MARKETERS
Not me screaming YES from the rooftops for this one. Dan Koe is so right.
One of my favorite things to do is take a step back and dissect why I clicked add to cart for one tennis racket over the other? Had I been primed over weeks with organic content for the racket? Did I see my favorite tennis player (Ben Shelton) using it in his last tournament?
The better you understand yourself, the better you'll be able to understand others.
ðš MEME OF THE WEEK
ðđ MARKETING TRIVIA ANSWER
ð: B) The year was 1978 and Gary Thuerk, employee for Digital Equipment Corp sent the first email campaign EVER, to 400 people. The campaign generated an impressive $78.8M in today's dollars, while also being considered the first ever spam message. ICONIC.
âïļ Have you invited your friends to Marketingland 2024 yet??
Send this email to your Marketing Bestie (not me LOL) and tell them to register!
See you next Friday,
Mixologist Daniel
Get your brand in front of 100,403 marketing leaders.