This is happy hour and THE exclusive Friday club giving you full access into Marketing trivia, the best things I saw this week, and advice from the best Marketers in the game.
π: What is the longest-running brand mascot in the United States?
A) The Quaker Man, Quaker Oats
B) "Sun-maid Girl", Sun Maid Raisins
C) Mr. Peanut, Planters Peanuts
D) Smokey Bear, U.S. Forest Service
π₯ "THE RULE OF 3" TOPICS
π§ : Taglines vs. Platform Ideas, a debate that dissects the very sayings that your favorite brands live by and why (here)
π: βWeβre a content company, weβre a media company and entertainment company, and the brand itself is a lifestyle brand." This isn't a quote from your favorite media company, this is from the 3rd largest professional sports league in the United States. Every company is a media company (here)
π: Chief Revenue Officer is the fastest-growing job title over the last 12 months according to LinkedIn (here)
π· WHAT'S ON MY MIND
πΈ ADVICE FROM OTHER MARKETERS
Jay is so right, (plus he's one of the smartest Marketers I know).
Often times Marketing teams can get caught in the trap of building campaigns for their own egos, and not FOR the customer.
A simple way to avoid this? Interact with your customers in person and on socials, study their pain points, and don't overlook the fundamentals of building out ICPs and customer segments.
πΊ MEME OF THE WEEK
πΉ MARKETING TRIVIA ANSWER
π: A) The Quaker Man, Quaker Oats was first introduced to the market in a magazine advertising campaign in 1882. If my math is right (I am a Marketer after all LOL), that's 142 years ago.
βοΈ Only 167 days 'til Marketingland, psh I mean who's counting? (ME. I AM.)
See you next Friday,
Mixologist Daniel
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