READ TIME: 2 MINUTES. Patagonia's email. FoundRae and Cartier. Also, Rhode Skin and Chanel. Emi Jay and Dior. New Heights (Travis Kelce). La Colombe. LOEWE. Fatty15. And, Stoney Clover Lane.
FoundRae is a fine jewelry brand. Below is a post they posted to their IG feed (organically). Notice their bracelets are featured (and shoppable)....
...but, notice that 2 Cartier Love bracelets are also on the wrist.
When FoundRae shows themselves ALONGSIDE Cartier... FoundRae becomes more powerful. They show that people who buy FoundRae also buy Cartier.
Shows that they are playing in the same league. That a Cartier customer is a FoundRae customer. This is important.
Show your products with the brands your customer looks up to. Show them playing ever so nicely together. So that your customer associates the brands TOGETHER.
My Tool of the Week is Listrak. Because of the results they’ve driven for a brand I love: La Colombe. ☕ I’ll show you the results of this partnership now, if you don’t mind. That’s a rhetorical question, but keep reading.
☕: And, La Colombe (a Philly based-brand!) went nationwide and well… they weren’t just in Philly anymore so they needed Listrak’s unified platform to help them scale without losing visibility cross-channel.
☕: And so, La Colombe is now connecting with its customers across the entire customer journey. They deploy triggered messages that use relevant, personalized content that engages, converts, and creates loyalty (Listrak’s tech is how they do this).
The results? Thank you so much for asking! 25% of total ecom rev for La Colombe is driven by Listrak email ALONE. At a 46x ROAS… again, with Listrak alone. That’s a LOT OF COFFEE SOLD. And, it’s only the beginning.
Do I know what AMPK is? No. Does it matter? No. Because of this line:
'Like a treadmill for your metabolism.'
WEBSITE OF THE WEEK:
Stoney Clover Lane: An incredible example of CUSTOMIZATION and PERSONALIZATION functionality. Love that you can drag and move around the custom elements to the exact place you envision.
MERCI
I think I can speak for all of us when I say: TGIF!!!!!!!!!!!!!
Wishing you a wonderful Friday - from me and mine to you and yours.
Love,
Ari
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