Every single day 7 days a week FML I check Northbeam. I use it to run Paid for each and every brand that I get to choose the attribution software for.
Northbeam is not my Tool of the Week. Well, it is, but it’s more like my Tool of the Last 2 Years.
Because cookie depreciation is going to continue to make ad attribution and performance marketing harder and harder. And, I prefer my life and my career to be easier and easier. 🧛♀️
Adweek reports that 88.9% of CPG marketers are planning on using first-party data to thrive after cookie deprecation. Northbeam’s first-party ad attribution data is trusted by the genius marketers at Dr. Squatch, HexClad, Thrive Causemetics, The Ridge, and MUD/WTR.
I use Northbeam - and it’s gotten me so very far. That’s not to brag - that’s to get you to demo it so that you can truly measure your performance marketing efforts CORRECTLY AND WITH THE SMARTEST MODELING AVAILABLE.
P.S. I lead 7 teams in my role as Chief Growth Officer: Paid, CRM, CRO, Design, Creative, Development, and Account. Of all the software that I use - I personally use Northbeam and Shopify most.