In a world where we can't do everything... do everything that everyone else forgets xo. For example, a 68 ounce body wash is going to cost a pretty penny, but on the price / ounce level its a lot more palatable. Do this on your own PDPs. Trust.
Here at Go-to-Millions, we are simply satisfied with THE BEST. We know that we can’t bring in the big $ with fugly assets. This is a non-negotiable.
I use Superside for this because I like to leverage the top 1% of global designers (pre-vetted, just how I like it demand it). Top-tier talent, that is Ari approved (I’m VERY SPECIFIC ABOUT MY CREATIVES - and the talent at Superside is the best in the world. Quote me.) 🧛♀️
P.S. Their flexible subscription model means you get exactly what you want and you pay exactly what you expect. You can use your hours across such a broad range of creative services. Oh, and you can roll over your unused hours to the next month (I always use all of mine though LOL).
I think we all just have so much to do. And, it's hard for every brand to do every single thing well.
Well, let's tackle 5 things I think your brand might not be doing but that I think you should do - because makes a big difference because most people don't do these things. Does that make sense?
In a world where we can't do everything... do everything that everyone else forgets xo.
1️⃣. Every legalese and business requirement of your website is yours to lay down and accept or yours to give a shit about. The harder you try, the more you'll stand out. The bar here is so low. Raise the roof try.
2️⃣. Your instagram bio and highlights are more important than you think. For organic, obviously. But, when you're running ads on IG - your audience clicks the handle the ad is served from ALL.THE.TIME. What copy is there to greet them? Is it always up to date and CLEAR?
It's also okay to not go for brand and to use this space for information. Your instagram bio should never feel unchangeable. Like this:
3️⃣. Discount codes that you make your customers type need to be easy to spell. Intuitive. I can't spell it's among my worst qualities so this is important to me on a personal level lol.
Why raise the barrier to redemption?
The only 2 formats I recommend:
WORD
WORD30
^1 word is key. Instead of code HAPPYHOLIDAYS why not just HOLIDAY.
4️⃣. Don't hardcode elements of your site that don't apply to everyone. For example, this is Fenty Beauty's cart in Canada (I screenshotted this when I was in Vancouver!) This lives on https://fentybeauty.com/en-ca
Canadian customers don't feel better knowing that US customers get free shipping on all orders. That's not pleasant in the cart - they aren't happy for their neighbors. They're reminded that a shipping charge awaits them on the next click.
5️⃣. As a rule, whatever Amazon does is what we should do. I'm not smarter than Amazon. I also have less data. From Amazon, steal this:
Price / Unit or Price / Ounce shows not just value, but also helps the customer to break down the price of something big, and turn it into something small. A 68 ounce body wash is going to cost a pretty penny, but on the price / ounce level its a lot more palatable. Do this on your own PDPs. Trust.
Also, Amazon writes out the word Ounce. They don't say: Oz. Do you think that they've tested that? Yes.
There are now 50,033 Go-to-Millionaires of us. Writing this online shopping column has without a doubt been the joy of my career thus far. I'm so very glad you're here - thank you!!!!!! 🧙♀️
1.5 years into writing this bad boy and I still get nervous I'm going to send to the wrong list every single time I deploy. No wonder I'm aging like hell.
Also, I promised you I'd stop saying bad boy and yet here I am. I'm quite sure that was enough to drop me down to fewer than 50,000 subscribers. I love to ruin my own party.
Yours,
Ari
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