Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
On finding content that inspires
Like all content marketers, I too, have spent my career admiring––and competing against––greats. There’s Hubspot and Shopify and Mailchimp and…
What is content marketing, anyway?
When I was little, my dream job was to become the Editor-in-Chief of Vogue. I told everyone about it. In…
The not-so frivolous pursuits of our career
An email back to my welcome message this week said that their biggest content challenge was getting larger team buyin…
Content marketing is a hard career path.
Not just because its hard to measure results (which it can be… but that can also be solved!). Not just…
What a high-volume, high-quality production model might look like if you published very little of it on your own site…
If technology buyers (i.e. me and you!) still use Google search on their buying journey, but don’t trust content from…
New Survey: B2B buyers rely on search but don’t trust SaaS companies
We did a survey Everyone has theories about search. People like X. People don’t like Y. It’s hard to validate…
2024 content planning––a rough guide
Start with your team’s needs First things first, you need to talk to your team. What kind of content do…
Content marketing without SEO
Before we dive into what you might do if SEO wasn’t a distribution channel, let’s understand what SEO does for…
