Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
The perils of poor project management
The project management industry was worth $5,359 million in 2021 and is projected to hit $20,420 million by 2032. And…
Let’s talk about case studies…
My experience with case studies began like so many young content marketers’ experience does: you get handed the project with…
The skills content marketers need
Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social…
Yet another Google algorithm update
It’s important to remember that Google can always sweep the rug out from under you––they've done it before.
Embrace the chaos
Content marketing is chaos––that’s just fact. You can’t workflow that away. You can’t plan it away. You certainly can’t SEO…
6 [free!] content templates: one-pagers, briefs, outlines and more
Content templates, and clear documentation of strategy shields you personally and your team from burn out in nearly all cases.
How to repurpose content and stave off burn out
Content repurposing isn’t just turning your blogs into Twitter threads or LinkedIn posts. It's how you scale content production effectively.
Content & design team collaboration
Last week, I shared my blog UX component deck to help everyone’s design and developer teams build better, more scalable…
