Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
Give content marketing the CRO treatment
In my point of view, content marketing has two main goals or KPIs to answer to. The real goal of…
Your first 30-60-90 in a new content role
The first 30-60-90 days of your job as a new content marketer at any company are crucial. Or, if you…
A human-centered design approach to content marketing
Prior to accepting my role at Klaviyo, I was interviewing with several other companies (as you do!). PartyRound and Reforge…
How to start a blog from scratch
Starting a blog from scratch is a very different thing than coming in to a company like, say, Klaviyo, and…
How to scale production without sacrificing quality
In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is….
11 Content Team Values and Expectations (that lead to team success and personal career growth)
I am officially 5 weeks away from maternity leave, and I’ve been working on a content marketing handbook for my…
How a one-person content team can manage it all
Dear Tracey, I’m so excited for this newsletter! I can’t wait for any and all advice you have related to…
How a one-person content team can manage it all
Dear Tracey, I’m so excited for this newsletter! I can’t wait for any and all advice you have related to…
