Content is the lifeblood of an organization. After all, our lives are stories––and every decision we make is done based on the story we believe, that we tell ourselves. And content marketing is about telling one story to folks over and over and over again, so as to have them tell it to themselves.  This…

Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social media marketers, email marketers, ABM leaders, etc. This is no more evident to me than with social media marketing.  For instance, I talk a lot about content repurposing, and when I talk about it on…

In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is. And I get a ton of answers back to this, y’all! In fact, I’ve started making a Google Sheet to house them so I can see if I can track trends.  More on that another…

I used to write the weekly newsletter for the BigCommerce blog. It wasn’t a big audience. We really hid the sign up on the blog homepage, so even though we were driving millions of sessions a month, there was no real push to have them sign up for that newsletter.  But, it was a really…

Google’s SERP has changed, again, and there are many indications that it will negatively impact organic search traffic to sites.  But, Google had to do something.  Their SERP results have been faltering, losing trust to forums and social media platforms, where people feel like they get quicker, more honest answers––and don’t have to wade through…