I can’t hold my excitement for today’s guest, Cassie Petrey. Co-founder of Crowd Surf, a social media marketing and music management firm, Cassie has experience working with some of the biggest names in entertainment, like Britney Spears. Okay I wasn’t going to spill the beans on who she has worked with, but I had to LOL…

It’s a Friday night, the entire gang is getting back together at your apartment, ready to hit the town and relive your college days.  Hosting is exciting, you get to curate your own party. The snacks, the music, and most importantly the drinks.  You grab some craft beers because you’re an adult now, and that’s…

Marketing is hard. Working to get consumers to notice your brand, move down your funnel, and buy is hard.  But for some reason none of that is as hard as vying to get approval from legal.   Today’s email breaks down a Surreal campaign from one of the most innovative Marketing departments this side of the…

I am PSYCHED (get it – lol) for you to meet today’s guest, Richard Shotton. Richard is a Marketer at heart, author, and psychology-obsessed (just like me). I was lucky enough to have Richard on The Marketing Millennials Podcast, where he let me in on the secret to cracking consumer psychology. Here’s what he had to say in his own…

Today’s email highlights a shark. No, not a great white.   A gym shark that goes by the name Ben Francis, who implemented one of the most effective influencer marketing campaigns I have seen with my two eyes. Lets kick it wayy back to 2012, when Ben was delivering pizza (extra pineapple) for Pizza Hut for $8/hr.  Realizing Papa Johns…