The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, sharing 3 Brands that are among my list of Go-to-Market digital North Stars (I recommend you follow them / watch them / and learn from them)  1. Madhappy: (Drop strategy, SMS list growth, Collaborations, Brand consistency) In my opinion, there is no better DROP…

As humans we are wired to do things or like things that other people do or like. We all just want to fit in (I know I do, I’m a middle child after all).  It’s called Social Proof. According to Robert Cialdini in his book, Influence, social proof is one of the key ways to…

DEEP DIVE: A rising tide lifts all boats.  This saying rings true in a lot of scenarios, but let’s get SPECIFIC: In your Go-to-Market planning, one of your first steps will be to validate if your idea should indeed, Go-to-Market.  PRODUCT MARKET FIT is very real and very important to assess EARLY ON.  🔮: Is…

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand, or a business, then to behave like a customer.  🔍Step 1: Search for the brand on Google. 🔍 (to see where they rank / if they sell on Amazon / if they sell on any marketplaces + any retailers,…

Oh, you thought I was a DTC ecommerce one trick pony?????? 🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎 Technology is at the heart of many DTC decisions. Your tech stack = your lifeblood. How you Go-to-Market is very influenced by the tools, technologies, and technical team you trust in.  My first job was at SnackNation, a DTC and B2B healthy snack…

Amazon has spent years perfecting their product page (PDP). They have been testing and failing for FOREVER.  So why spend months testing when you can take a proven formula, and put your own branded spin on it? I AM NOT SAYING COPY.  Boring websites are not allowed.  I am saying reverse engineer why Amazon’s PDP…