WORKWEEK

I think a lot about ad creative. I save a lot of ad creative. My team makes a ton of ad creative. Our favorite ad style is the style that brings in the most money. Right, @Carly? 💿 (I have assigned the CD emoji because she’s the Creative Director – this has gone on for years).

In my role as Chief Growth Officer – I oversee not just our Paid team, but also our Creative, Design, CRO, CRM, Development, and Account teams.

The Paid x Creative teams ARE SO CONNECTED. Just how we like it! And, no matter how your org is structured, Creative needs to be informed by Paid. ♻️

So, with that context, here are some ads that caught my eye that I texted myself. If I text myself an ad = it’s something I had to show you because it’s just 10000% worth testing.

Steal these styles, put your brand’s spin on them, and get them deployed without 5 rounds of approvals, okay? 

(Click each ad to see the link the creative linked out to – the landing page is a huge factor in ad creative performance as you know so study the landing pages pairing!!)

(I explained a bit on some – my wheels were SPINNING).

3 ads by this brand Zima Dental (the 1st was served to me, the next 2 I found in Facebook Ads Library). DO YOU SEE HOW MUCH OF A PUNCH THE HEADLINES EACH PACK? The 1 I screenshotted out in th wild is actually the weakest (in my opinion).

A whole treasure trove awaited me as I researched. This should be your practice – see something, like it. THEN, DIG INTO IT. Then, learn more. Getting off my soapbox, I promise! Take a look, dear millionaire: 

I’m done with the dental content – for today. 

Please find 2 pieces of content by Estelle Colored Glass (the 1st, an ad – the 2nd, something I think should be an ad but that they posted organically). 

^ That isn’t actually an ad. But, it so easily could be converted into paid content. Look how much room there is above the glasses. Look at the truly unique colorways. OMG! What if there were also a gif version and the background changed tablescapes and the headline was something like – Cheers to the details. 

Now, watch this. Paulina Gretzky is doing an Ask Me Anything on Instagram. Someone asks her favorite jewelry as of late. Instead of her saying it, she just shows her travel jewelry case. Because it’s easier. Also, goes without saying, but what a fucking flex this collection is LOL.

Anywho, she then does something really generous. She says what the case is (I screenshotted that, too). It’s Stoney Clover Lane.

So, now here’s what Stoney Clover can do. They obviously should repost this. But, it’s bigger than that. Because Stoney Clover would have to pay a ton of money to Paulina to whitelist her content, so they should rip this idea off. 

Run an ad that has the Ask Me Anything Box in the bottom right corner. In that ad, show the open their jewelry case product. STACK IT WITH BORROWED JEWELRY. Lay it on a bed. That’s the whole ad! 

The template here: show your product with REALLY EXPENSIVE products beside it or within it Catches the eye. Makes your brand aspirational. Untouchable, almost. Then, when they click the ad – out of pure curiosity (Again, you’re untouchable)… what a delight it will be that your product is only X amount! (The jewelry box is sold out so they should do this with their jewelry roll product in the meantime and then try it on the box when it’s back).