WORKWEEK

The best marketing I’ve seen recently (for us to learn from and use to our advantage!)  Sometimes in marketing, we have to dream big. Other times, we have to execute. The below are a mix of both – and both are equally important! 

SKIMS MEN ⚽️

Neymar Jr. for SKIMS. (Dream big)

THE______BAR 🧙‍♀️

PR box giveaway – but a gif. This cost the brand 6 sweatshirts, and drove 41,829 comments. TREAT YOUR CUSTOMERS LIKE CELEBRITIES – THEY DESERVE THE CHANCE TO GET THE GOOD STUFF TOO. Again, this cost the brand 6 sweatshirts. (Execute)

MERIT 👜

This ad by MERIT x Proenza Schouler packs a TON of promo messaging into a tight space, in a very strategic way. Steal the template for the next time you run a promo that has a gift with purchase and threshold messaging. (Execute)

YETI 🥤

Out of home done so very right. (Execute)

MARTIN SCORSESE 🎥

This commercial DIRECTED BY SCORSESE for Dolce & Gabbana’s fragrance – it’s not new, but new to me!  (Dream big)

XBOX 🎱

Out of home done somehow even more right.  (Dream big)

JULIET WINE 🍇

HERO HOMEPAGE. 2 new editions, shown beautifully and stated CLEARLY. (Execute)

U BEAUTY 📱

By mid-October, U Beauty had RELEASED THEIR HOLIDAY GIFT SETS and had notified its customers that they were doing FREE SHIPPING FOR ALL OF HOLIDAY. 2 texts that do a lot. You can sit back and watch October be a tough month, or you can be proactive. The free shipping is PROACTIVE. (Execute)

MCLAREN X CHROME 🏎

The tires!!!! Chrome logo!! (Execute)

BEN & JERRY’S 🥀

Flavor graveyard of all discontinued and beloved flavors. Beyond clever. 

(At the Ben & Jerry’s Factory in Stowe, VT). The QR code (on Fossil Fuel) leads to a song that’s all about the flavor! 🦖 (Dream big)