Ad Swipe File
By Ari Murray
I spent my morning hunting in Facebook Ads Library. Before we dive in:
🧛🏻♀️: Remember that Facebook Ads Library is FREE. Use it to your advantage.
🧙♀️: We can’t just look at pretty ad creative: we need to look at the ad copy, the creative itself, and the link that it links out to. That’s the trifecta!
Here’s what I found for us to take
copy inspo from…
👗: Good clothing example. Always smart to choose your brightest prints or colors.
🍸: Effective ad + an unmatched product.
🧳: Best Father’s Day ad of the day. Subtle.
🛍: When you partner with a creator, make your creative feel like its something that the creator wouldn’t be embarrassed to post. Like this!
📷: Pair your product with brands that your customers also gravitate to. And, don’t edit the photo. Just post it. Feels real. That’s the point.
🐬: Ad copy doesn’t always need to say every little thing you need the customer to know. It also doesn’t need to use up every character. This feels like a caption to a photo. Cause it is!
🐶: EVERYTHING ABOUT THIS. This 100% is a customer photo. Love to see it.
☎️: Too good – well done Hatch.
🔮: Founder UGC – works incredibly well and the best part? Free to shoot!
☕️: Great hook.