By Ari Murray
Kindly allow me to intro you to a BEAUTIFUL new brand/site. Launched literally today, my yours truly and co.!
A big congrats to the Via Carota team 🍝 – she’s a BEAUTY and is Going-to-
Millions Billions. 🇮🇹 🍸 🍝 🗽
P.S. The people behind the brand here are REALLY good people. Rooting for this brand, these people, and this product is EASY.
P.P.S. Let’s stalk the site, shall we?????????? My favorite elements:
THE DRAMA! THE EMOTION! THE PRODUCT!
Notice the contrasting CTAs, the clear and crisp copy, and the way the site is merchandised. Sets as our priority. Fun elements never at the expense of function. FORM AND FUNCTION IN HARMONY!
Art, meets science. The product is CENTER STAGE. We’ve accomplished ambiance and ecom best practices. The photos are well lit, RICH, and importantly: the product really looks like this in real life.
Going to market should be fun! Shopping should be exciting! Copy should be tight and succinct!!
AND, IMPORTANTLY, THE HISTORY!!
Beloved for a reason! Pass the cacio pepe this way, please (please don’t make me wait in line for 4 hours – I don’t have the patience but it is worth it!) 🇮🇹 🍸 🍝 🗽🇮🇹 🍸 🍝 🗽🇮🇹 🍸 🍝 🗽🇮🇹 🍸 🍝 🗽🇮🇹 🍸 🍝 🗽🇮🇹 🍸 🍝 🗽