25 February 2021 |

Why Seeding Beats Leeching to Create Connection

By Ben Bradbury

How does it feel when someone appears in your inbox asking for yet ANOTHER favour? These people constantly drain your energy by ruthlessly taking. On the other hand, people who can’t help but be helpful leave you with a very different feeling. This is the difference between seeding relationships and leeching relationships. On today’s episode, we talk about why seeders always win over the long-term, and techniques you can use to build a more giving organisation.