WORKWEEK

By Ben Bradbury

Whether it is investors, customers, or employees, you need to know how your target audience is consuming. Way back in human history, the only option was the written word, but now we have a number of options where connecting with “the reader’s ear” has never been more important. On today’s episode, we’ll explain why you need to understand why resensing is a practical tool that will allow you to meet your consumers where they are.