05 October 2022 |
S7 Ep2: Tom Webster: Why It’s Time For Audio To Take On TikTok
By Ben Bradbury
Tom Webster loves podcasts, which explains why he’s so good at them. Here Tom downloads his wisdom on getting great at interviews, and how he learnt from the best.
Ben and Tom get into why growing up listening to radio greats like Larry King sparked a passion for connection through audio, his research on the future of podcasting, and unlocking the power of podcasts on a global scale.
You’ll also hear Tom’s unique takes on the lack of audio options for younger listeners and why it’s time audio challenged TikTok to amplify storytelling through audio.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit:www.workweek.com