WORKWEEK

By Ben Bradbury

How do you connect with your audience? You think of your podcast as the tip of the spear, building your offline community through online leadership. Ben introduces a creator doing exactly that.

Nicole Casperson is the journalist behind Humans of Fintech, a weekly podcast digging into stories from diverse leaders in the world of Fintech.

But her podcast is just one piece of her media company. Through her twice-weekly newsletter and carefully selected social media channels, she can fill rooms at her real life events.

And you can too when you treat your RSS feed as the gateway for connecting with your listeners. This is the episode that goes beyond audio and into all the other channels you can leverage to create real community and connection.

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