20 April 2023 |
S5 Ep1: Julie Gonsalvez: The CMO Making Direct Air Capture Technology Enticing
Carbon removal wasn’t even in our vocabulary a few years ago. But now, thanks to companies like Climeworks, direct air capture technology is being brought to the forefront of climate change technology.
CMO of Climeworks, Julie Gosalvez, sits down to chat with Nick about how direct air capture works by capturing CO2 particles from the air, why it’s critical to use the technology as we race to control climate change, and the challenges carbon removal tech faces in the quest to implement it on a global scale.
Plus, find out how and why carbon removal is poised to become a trillion-dollar industry in the near future.
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0:00 Intro and Background
3:45 Explaining Climeworks
8:03 Scaling with an Invisible Product
10:04 Challenges to Climeworks Buyers
15:02 Negotiating with Policymakers
18:07 Plans for Expansion
20:36 Collaborating with Other DAC firms
22:42 Scalability in Direct Air Capture Tech
24:49 Biggest Risks
26:21 Bringing the Individual Consumer into DAC
29:39 Economic Impact of DAC
36:46 Other Exciting Technology