30 November 2022 |

S4 E6: Storytelling – The Media Superpower With The Power To Build Or Destroy

By Adam Ryan

How did a guy who looks like a poorly-dressed substitute teacher wind up at the heart of a scandal that rocked the world?

Through the power of storytelling.

Adam takes a short, deep dive into the FTX collapse and specifically its founder Sam Bankman-Fried. SBF’s personal brand was so compelling it convinced high-profile investors and celebrities to invest in him. And media operators have that exact same power at their fingertips.

Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

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