14 July 2022 |
S2 EP13: How Media Companies Are Getting In On The Content to Commerce Playbook And Raising Their Brand.
By Adam Ryan
What happens when a media company like Morning Brew starts selling merch? They make the kind of vertical play that launches their brand into the stratosphere.
Adam introduces season 3 of Media Moves, talking about the growing trend among media companies of turning content into commerce. Running the kinds of playbooks companies like Under Armour and Nike have been using for some time.
Find out why content to commerce is a great brand signal, why your loyal customers are desperate to buy from you, and how content can be leveraged for brand affinity.
Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce.
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