22 June 2022 |

S2 E8: Why Diana Cabrices is Not a Girl Boss


But she is the Vice President of Enterprise Development at Snappy Kraken and believes sales in fintech needs more female voices. Find out how she’s making a difference.

Diana Cabrices is in the business of helping financial advisors with automated growth programs and client engagement through the award-winning Snappy Kraken platform.

Nicole and Diana dive straight into conversation talking about Diana’s background as a first generation immigrant and the early experiences that shaped her perspectives around female empowerment. You’ll also hear why fintech needs to lose the ‘girl boss’ epithet, how women leaders can pay it forward, and why sales is the perfect place for more femme energy.

Diana shares her love of Cuban dancing and her background in Business Economics in this conversation covering all things martech and fintech.

And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintech

Thank you so much!

Follow Diana:

LinkedIn: linkedin.com/in/dianacabrices

You can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/

And if you’ve enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech Insider


00:00 Introduction

03:04 An Influential Background

06:16 How It Began And Where It’s Going

10:25 The Need to Empower Young Women

16:48 Too Much Male in Sale

22:59 Creating a Mentor Mentality

27:58 Here’s What I’ve Observed

32:01 The Change I want to Be

38:26 Who Should You Follow?

41:19 Coming Up for Diana

How to Increase Client Engagement

You are always looking for ways to improve your services and offerings. In today’s market, competition is fierce and it’s getting fiercer by the day. In such a cutthroat industry, it is important for agencies to think of out-of-the-box strategies that set them apart from their competitors and keep their clients coming back for more. 

To do this, you need to understand how your clients view your services and what they like or don’t like about them. This will enable you to create strategies that make your services even more attractive to your target audience. Let’s take a closer look at different ways you can increase client engagement as an agency.

Have a Dedicated Client Service Team

The best agencies have a dedicated client service team. A client service team is responsible for managing all the relationships with your clients and keeping clients informed about what’s going on with their campaigns. They also handle all the administrative tasks, such as invoicing, scheduling and assigning tasks to other team members. 

Having a dedicated client service team has several benefits. It allows your employees to focus on their core tasks without having to interrupt their workflow to provide customer service. It also ensures that clients receive consistent service, regardless of who is working on their campaigns. In today’s digital age, having a dedicated client service team is a must have!

Create Comfortable Working Environment for your Employees

It’s not just clients who you should be ensuring are comfortable but also your employees. It is important to create a culture where people feel safe to speak up without fear of retribution. This will enable your employees to be more productive and help you create better services. It will also help with retention – retention of key employees is critical in an industry that has high turnover rates. 

Creating a safe and productive work environment will also make your employees feel valued, and they’ll be more likely to stay with your company for a long time. Having a comfortable working environment doesn’t just stop at the workplace. It also includes vacation and sick leave policies. These can be helped by implementing a good leave management software, such as LeaveBoss.

Involve your Employees in Strategizing

Another way you can increase client engagement is by involving your employees in strategizing. This will allow your team members to take ownership over the services you offer and will also ensure better collaboration. It will also help you create better content for your clients, which is crucial in today’s digital marketing landscape.

Utilize AI and Robotics

Adopting a robotic process for certain tasks will enable your employees to focus on higher value and engaging tasks. This will allow for better scalability and will allow your team members to work on multiple campaigns at the same time. It will also ensure consistency in the services you offer your clients, which can be critical in industries, such as e-commerce, where quality assurance is key. 

It is important that you don’t overdo it when it comes to adoption of AI and robotics. While they can be helpful, they can also cause issues if used incorrectly. It is important that you remain cognizant of the limitations of these tools.

Live Streaming: A New Way to Increase Engagement

Live streaming is a relatively new way to increase engagement among your audience and also your employees. This allows your team members to engage with their audiences in real time. It could be through a daily standup meeting or a weekly webinar. This can be helpful in increasing your brand’s authenticity. It can also be used as a way to hire new talent and find new team members.

 Another way to use live streaming is to use it as a tool for product launches. This can help with conversion rates, as it can enable you to respond to questions your audience has about your product right away.


Every company wants to engage with their clients and make them happy. But there are certain engagement metrics agencies need to keep in mind. Engagement metrics tell us how many people are actually interacting with our brand. Therefore, it can help us decide how much budget is required to engage with our audience and make them happy. 

There are many ways to increase client engagement, but the most important thing is to have an engaging content strategy. It is important to have a plan for when you are going to publish content, what you are going to publish, and for whom it is intended.