20 December 2022 |

Ross Simmonds – How To Write Content That Shapes Culture (Content Legends Virtual Series)

By Daniel Murray

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.

Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.

Join Daniel and Ross for this AirMeet virtual event.

Follow Ross:

LinkedIn: linkedin.com/in/rosssimmonds

Twitter: https://twitter.com/TheCoolestCool

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

02:19 The 4 Categories Of Great Content

07:10 How To Avoid Mediocrity

11:19 The Benefit Of One Channel Greatness

14:30 The Role Of A Distribution Marketer

20:29 How To Understand Where Your Audience Is Hanging Out

25:25 The SEO Video Play

33:04 How To Grow As A Marketer

38:13 Intentional Content

42:20 Always Add Value