20 December 2022 |

Ross Simmonds – How To Write Content That Shapes Culture (Content Legends Virtual Series)

By Daniel Murray

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.

Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.

Join Daniel and Ross for this AirMeet virtual event.

Follow Ross:

LinkedIn: linkedin.com/in/rosssimmonds

Twitter: https://twitter.com/TheCoolestCool

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


00:00 Intro

02:19 The 4 Categories Of Great Content

07:10 How To Avoid Mediocrity

11:19 The Benefit Of One Channel Greatness

14:30 The Role Of A Distribution Marketer

20:29 How To Understand Where Your Audience Is Hanging Out

25:25 The SEO Video Play

33:04 How To Grow As A Marketer

38:13 Intentional Content

42:20 Always Add Value

How To Write Content That Shapes Culture

As a marketing professional, you have the power to shape culture through the content you create. The content you publish can influence people’s beliefs, attitudes, and behaviors. In this blog post, we will discuss how to write content that shapes culture.

  1. Know Your Audience

To shape culture, you must understand your audience. Conduct research on their interests, values, and beliefs. This will help you create content that resonates with them and aligns with their worldview.

  1. Identify Cultural Trends

Stay up-to-date with cultural trends and issues. Monitor social media, news outlets, and other sources to identify cultural trends and hot topics. Use this information to create content that taps into these trends and engages your audience.

  1. Use Storytelling

Storytelling is a powerful tool for shaping culture. Stories have the power to connect with people on a deep emotional level and influence their beliefs and attitudes. Use storytelling to create a narrative that aligns with your brand values and resonates with your audience.

  1. Be Authentic

Authenticity is crucial when it comes to shaping culture. People can sense when content is disingenuous or insincere. Be authentic in your messaging, and avoid jumping on bandwagons or cultural trends that do not align with your brand values.

  1. Take a Stand

To shape culture, you must take a stand on important issues. Identify social or cultural issues that align with your brand values and take a position on them. Use your platform to advocate for change and spark meaningful conversations.

  1. Foster Community

Creating content that shapes culture is not just about broadcasting your message. It’s about fostering a community of like-minded individuals who share your values and beliefs. Use your content to build a community and encourage engagement and discussion.

  1. Collaborate with Influencers

Collaborating with influencers is a powerful way to shape culture. Find influencers who align with your brand values and collaborate with them to create content that resonates with your audience. Influencers can help amplify your message and reach new audiences.

In conclusion, writing content that shapes culture requires a deep understanding of your audience, cultural trends, and issues. Use storytelling, authenticity, and taking a stand to create content that resonates with your audience and aligns with your brand values. Foster a community of like-minded individuals and collaborate with influencers to amplify your message and reach new audiences. By using these strategies, you can create content that not only engages your audience but also has the power to shape culture.